Google's Content Optimization Recommendations1. Make Your Site Interesting and Useful
Creating attractive and useful content is perhaps more critical for a site's popularity than any of the factors listed here. Users always appreciate engaging content and willingly share it in blogs, social media, email, forums, or other ways. User recommendations are crucial for a site's reputation, and quality content is the key to a good reputation.2. Understand Visitors' Needs (and provide the content they need)
Think about the keywords potential visitors might use to find your content. Users who are knowledgeable about your site's topic may use different keywords compared to those who know less about it. Try to offer your visitors something they won't find on other sites. You can also publish original research, breaking news, or appeal to your regular users. Other sites may lack the same expertise and resources.3. Write Simple Texts
Strive to create user-friendly text that is easy to read.Not Recommended:
4. Organize Content by Themes
- Writing texts hastily with numerous grammatical and spelling errors.
- Publishing poorly written, low-quality texts.
- Embedding text content into images and videos, as users cannot copy such text, and search engines cannot read it.
The website should be structured in a way that makes it clear to visitors where one topic ends and another begins. Dividing content into logical parts and sections helps users quickly find the information they need.Not Recommended:
5. Create Original Content
- Combining a large amount of text on different topics without using paragraphs, subheadings, or formatting.
Regularly update content: this not only keeps those who are already familiar with your site engaged but also attracts new visitors.Not Recommended:
6. Optimize Content for Users, Not Search Engines
- Republishing old content with minor changes, as it doesn't offer users anything new or useful.
- Posting similar versions of the same content in different parts of the site.
When developing a website, focus on users, but don't forget about its accessibility to search engines.Not Recommended:
7. Earn User Trust
- Inserting unnecessary keywords into the text, intended for search engines but meaningless to users and annoying them.
- Adding text fragments that do not provide value to visitors, such as "common misspellings leading to this page."
- Hiding text from users in the main part of the page, which is accessible to search engines.
If your site instills trust, users will be more inclined to visit it.
Trust is instilled by sites with a good reputation. Strive to establish a reputation in your field.
Provide information about the site's owner, content authors, and the purpose of its publication. If your site sells products or conducts financial transactions, visitors should have access to customer support to resolve any issues. On news sites, the information source should be explicitly mentioned.
Also, do not forget to use appropriate technologies. If a secure connection is not used on the payment page, visitors will not trust the site.8. Attract Authoritative Experts
The opinion of authoritative experts enhances the quality of the site. Content should be prepared (or edited) by specialists in the site's field. For example, visitors will appreciate it if you mention the specialist's name or authoritative sources. If you address a scientific issue, don't forget to mention the prevailing consensus on the matter.9. Provide Sufficient Content on the Topic
Creating high-quality content requires a significant amount of time, effort, knowledge, talent, and skills. Content should reflect real facts, be comprehensive, and well-formulated. For example, if a culinary recipe is provided on a page, it should include clear cooking instructions, not just a list of ingredients or a general description of the dish.Not Recommended:
- Publishing content on your pages that lacks the necessary information.